From the blog

WE FOR INDIA: Ed Sheeran, Mick Jagger, Annie Lennox Perform For India COVID-19 Fundraiser

Ed Sheeran, Steven Spielberg, Annie Lennox, Mick Jagger and Nile Rodgers are teaming up with Bollywood stars and 100 celebrities in a virtual charity concert to raise support for vital Covid-19 missions in India with focus on the aftermath of the pandemic, which will be distributed via Give India.

The virtual concert which will be live streamed via Facebook on August 15th at 9:30 a.m. ET. Is titled We for India: Saving Lives, Protecting Livelihoods.

The three-hour virtual fundraising event, co-produced by London based global social impact enterprise will also feature stand-up comedy, immersive fitness challenges, games, and messages of support. Additional participants include Lennox’s daughter and musician Lola, Academy Award-winning Indian composer A.R. Rahman, Sister Sledge featuring Sledgendary, and more.

Viewers worldwide will be able to donate in real-time to aid post-Covid-19 missions and provide vital preventive measures against future waves. For the event, the enterprise has partnered with Reliance Entertainment and Give India, the non-profit online donation platform.

‘We For India’ will feature engaging content, including video messages of support from stars, interactions with frontline heroes and immersive fitness challenges streamed to homes as the world joins hands with the people of India. The show will also feature medical professionals who will share their experiences and urgent requirements to stay safe.

“Millions of people have lost a family member, while millions more are experiencing severe economic strain either due to the costs of medical treatment or for having lost their livelihoods as a result of the lockdowns. ‘We For India’ aims to put the spotlight on the urgent and sustained action needed on the ground, but also initiates the first line of support by rallying global attention and contributions towards the cause to inspire much-needed action,” adds Mudhar.

Some of the international stars supporting the event include singer Ed Sheeran, activist Annie Lennox alongside her daughter and fellow musician Lola Lennox and founding member of Rolling Stones Mick Jagger, UNICEF Goodwill Ambassador Nancy Ajram, motivational speaker Jay Shetty among others.

Proceeds from the event will be used to provide critical facilities such as oxygen concentrators, cylinders, ventilators, and essential medicines as well as ICU units. Funds will also go towards supporting the staffing of vaccination centres and those who have lost livelihoods due to Covid-19.