For 24 hours from September 10, Channel 4 will be changing its schedule for its first of its kind ‘Black to Front’ project that showcases some of the nation’s best past and present black talent.
Channel 4’s is by this initiative championing marginalised voices a month before the UK celebrates Black History Month.
Vivienne Molokwu, a Channel 4 factual entertainment commissioner revealed that Black to Front should be “something that would make you stop and think and talk about representation”.
During the 24 hour from September 10, the popular broadcaster will be putting Black stars front and centre in a carefully curated programming where daily scheduling will be filled with content that promotes Black British contributions to UK TV.
“The true reality is that when you turn on British television, you’d be hard pressed to see for a few hours, let alone the whole day, only Black faces anywhere, the aim of Black to Front is to see the impact of boldly represented Blackness on British screens’’ Molokwu said.
Some of Channel 4’s flagship programmes will be fronted by Black Stars like Sir Trevor McDonald hosting quiz show Countdown while AJ Odudu and Mo Gilligan are set to revive 90s series Big Breakfast.
New documentary reality series – ‘Highlife,’ featuring Nigerian Disk Jockey, DJ Cuppy, and former Big Brother Naija housemate, Kiddwaya will be part of the content for Black to front.
Other cast of the four-part reality series include Toni Tone, Kamille, Tomi, Chieferdcypha Bussdown King, Bernicia Boateng, and Irene Agbontaen.
However, Comedian London Hughes slammed the project as ‘performative’ and ‘tokenistic’ while calling for Channel 4 to support Black talent throughout the year, not just one day.