Netflix has named Microsoft as its partner for its ad-supported service, the companies announced Wednesday.
“Microsoft has the proven ability to support all our needs as we together build a new ad supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters said in a statement.
The streaming giant says the service will be an “addition” to its existing plans, which do not include adverts.
The company has not yet revealed how much it plans to charge subscribers for the new service.
Netflix announced the move after it reported its first subscriber loss in more than a decade and cut hundreds of jobs earlier this year.
It lost 200,000 subscribers between January and March, compared to the 2.5 million analysts had been expecting the firm to add in the period. Netflix also now expects to lose a further two million subscribers between April and June.
The company said it had selected Microsoft as its global advertising technology and sales partner to introduce a “lower priced ad-supported subscription plan”.
“It’s very early days and we have much to work through,” Netflix’s chief operating officer Greg Peters said in a statement.
“But our long-term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers.”