Forty years on from the original recording, the cream of British and Irish pop music past and present are once again asking whether Ethiopians know it is Christmas.

In 1984, responding to horrific images of the famine in northern Ethiopia broadcast on the BBC, musicians Bob Geldof and Midge Ure corralled some of the biggest stars of the era to record a charity song.

The release of the Band Aid single, and the Live Aid concert that followed eight months later, became seminal moments in celebrity fundraising and set a template that many others followed.

Do They Know It’s Christmas? is back on Monday with a fresh mix of the four versions of the song that have been issued over the years.

But the chorus of disapproval about the track, its stereotypical representation of an entire continent – describing it as a place “where nothing ever grows; no rain nor rivers flow” – and the way that recipients of the aid have been viewed as emaciated, helpless figures, has become louder over time.

“To say: ‘Do they know it’s Christmas?’ is funny, it is insulting,” says Dawit Giorgis, who in 1984 was the Ethiopian official responsible for getting the message out about what was happening in his country.

His incredulity decades on is obvious in his voice and he remembers how he and his colleagues responded to the song.

“It was so untrue and so distorted. Ethiopia was a Christian country before England… we knew Christmas before your ancestors,” he tells the BBC.

But Mr Dawit has no doubt that the philanthropic response to the BBC film, by British journalist Michael Buerk and Kenyan cameraman Mohamed Amin, saved lives.

His questioning of the song, whilst also recognising its impact, sums up the debate for many who might feel that when lives need to be saved the ends justify the means.