Following the ban of a Calvin Klein advert by the Advertising Standards Authority (ASA) after complaints the images used were “overly sexualised”.
The poster featured singer FKA twigs wearing a denim shirt that was drawn halfway around her body, showing the side of her buttocks and half of one breast.
FKA twigs responded on Instagram referencing a similar ad that featured actor Jeremy Allen White that went viral last week – showed “double standards”.
The ASA said its ruling was clear.
In the advert, FKA was wearing a denim shirt drawn halfway around her body, showing the side of her buttocks and half of one breast.
The ASA found the image “placed viewers’ focus on the model’s body rather than on the clothing being advertised”.
By focusing on her “physical features”, it continued, it felt the advert had “presented her as a stereotypical sexual object”.
In her response, FKA twigs wrote: “I do not see the ‘stereotypical sexual object’ that they have labelled me.
“I see a beautiful strong woman of colour whose incredible body has overcome more pain than you can imagine.”
She went on to say the Jeremy Allen White’s Calvin Klein campaign was not only ignored but the actor later being asked about it at the Golden Globes.
In her post, FKA Twigs said: “In light of reviewing other campaigns past and current of this nature, I can’t help but feel there are some double standards here.
The ASA said it was currently reviewing, but not yet investigating, claims that the Jeremy White’s ads “sexually objectify the model”.
The regulator can launch a full investigation after just a single complaint if it believes an advert breaks its rules but says about 80% of cases do not progress to this stage.