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UK: IKEA Forced To Withdraw Jerk Chicken Dish After Viral Backlash

By Published September 17, 2019

Swedish flat-pack furniture giant, IKEA’s Caribbean inspired dish at their in-store restaurants fell flat on social media as user’s brand it unauthentic.

The dish has now been removed from their menu followed by an official apology statement. Lorena Lourido, Country Food Manager for IKEA UK and Ireland said the dish has been removed.

“IKEA is a Swedish home furnishing company with a much-loved food offer. We take inspiration from many countries around the world and have always worked to combine different flavours and ingredients to offer delicious, healthy and affordable dishes,” said Lourido.

“We’re aware that our new jerk chicken, served with rice and peas has created some conversation and in some cases offence. Our intention was to create a dish for many people to enjoy but we appreciate that we may have got it wrong. We apologise and we are now re-looking at the dish.”

One user tweeted an image of the dish, which he captioned: “This is IKEA’s jerk chicken and rice and peas and no I’m not eating it.”

An image of a billboard featuring the meal was also shared on Twitter by journalist Lorraine King. She wrote: “Jerk chicken with white rice and green peas? Can people stop bastardising traditional dishes please?”.

The tweets, which gained over 168 likes and 400 retweets, led many to share their thoughts on IKEA’s attempt on the traditional dish, revealing their disappointment.

One user wrote: “@IKEAUK PLEASE get a Caribbean chef next time. Or at least do a flipping google search. This is food violence.”

Another tweeted: “This is annoying. They love our food, music, culture but then try and deport our elders in #windrush.”

@johnfoxmillwall: I gotta ask. who goes to IKEA looking for authentic jerk chicken. Like what possesses someone to go you know who does jerk chicken properly....the swedes

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