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UK: Amazon Breaks Premier League Broadcast Rights

By Published June 07, 2018

Internet streaming company Amazon Prime Video has secured the broadcast rights to live stream 20 live Premier League games in the 2018/19 season.

It is the first time an online streaming service is given the rights to live stream football in the UK.

Amazon confirmed the Premier League deal after beating Sky Sports and BT Sport in the final bid. Though, Sky and BT will still retain the biggest share of live games having secured a new three-year deal in February 2018.

Under the new deal, Amazon will have exclusive rights to 10 live midweek games in December, and another 10 matches over the festive bank holiday. The games will be available to all Amazon Prime Video subscribers at no extra cost.

Jay Marine, Vice President of Prime Video in Europe said, “Over these two December fixture rounds, Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video.”

Amazon is also set to broadcast its new Manchester City behind the scenes documentary series ‘All or Nothing’ later this year.

Premier League Executive Chairman Richard Scudamore welcomed the “exciting” new era for sports rights: “Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights.

“Prime Video will be an excellent service on which fans can consume live Premier League football – including for the first time in the UK a full round of matches –  and we look forward to working with them from season 2019/20 onwards.”

Under the new deal, Sky will have 128 live games per season and BT Sport will show 52.

Amazon has recently expanded its live sports rights, with the streaming service showing US Open tennis in the UK for the next five years, along with live NFL matches in the United States.

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