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Nike Takes A Knee With Colin Kaepernick

By Published September 04, 2018

Sportswear giant, Nike’s shares may have slipped following launch of a new ad campaign for the their 30th anniversary of "Just Do It," featuring former San Francisco 49ers quarterback Colin Kaepernick.

There are even reports of some people setting fire to their Nike gear in protest against Nike’s choice of the controversial athlete whose campaign against police brutality on black people has left him ostracized and left without a club.

The idea of the campaign is to showcase athletes overcoming obstacles, a source familiar with the ads said. A photo of Williams playing tennis says, for example: "Girls from Compton don't play tennis. They own it." Another one of Beckham Jr. playing football reads: "Don't wait until you've won a ring to play like it."

Kaepernick’s campaign is just the first step in Nike’s new partnership with the ‘take a knee’ athlete, an extension of a deal he’s had with the company since he entered the NFL in 2011. The ad features his face along with the slogan, “Believe in something. Even if it means sacrificing everything.”

Kaepernick hasn’t been on a roster since 2016, after he started kneeling for the national anthem to protest racism and police brutality in the U.S.

In a related matter, the week also saw Colin Kaepernick's grievance case against the NFL ruled to proceed to trial after an arbitrator denied the NFL's request to throw out the quarterback's claims that owners conspired to keep him out of the league because of his protests of social injustice.

Read 184 times Last modified on Tuesday, 04 September 2018 20:30