According to the Ogun State born publisher who is also an accomplished music/movie and events, promoter, his return to the movie industry is borne out of the realization that the industry is more sanitized now with the advent of social media tools and increased means to recoup investment in the industry, unlike in the past where returns on investment is limited to whatever the marketer was willing to pay, coupled with pirates who were milking the industry dry.
Now producers can have paid screening at various cinema halls spread across the country, organize professional premiers, enter into contracts with digital streaming platforms to also make income. ‘’the fact that standard of productions with the use of state-of- the-art equipment is now so high that good and quality standard is now the norm and viewer’s expectation across the industry unlike what obtains in the past’’.
Otunba Davies past productions includes “Owo Ale”, Ago Meje -7 ‘O Clock’, “Temi Ni Nkem”, “Pink Ladies”, “Alabarin”, “Mase Magbe” and “2010 Odun Ayo Mi” shot in Suncity, South Africa.
The Lagos based journalist, who has spent well over 25years traversing Lagos Television/Radio Lagos, OGTV, Magnet Media, Oricom Advertising, Today’s Choice Magazine, Hearts Magazine, Ace Weekly, Global Excellence and City People Magazine, before serving under the government of Otunba Gbenga Daniel in Ogun State as Media Consultant to the governor and Director of Organization for Peoples Party Of Nigeria (PPN) before returning to his first love, journalism to berth Ultimate Magazine and later MetroNewsNg - a digital news portal.
Asked if this return means he’s calling time on journalism, the very jovial and mentor to many journalists said “As a graduate of Mass Communication, I’m rather going back to part of what I studied, which is the use of mass media to communicate to a large audience with the intent to cause positive changes. With the movies, I seek to entertain, educate, bring about a reorientation and influence positive attitudes by positively projecting our culture and values. In one word, i will seek to tell our stories our own way not the way foreigners want us to see ourselves”.