He revealed on Twitter on Sunday that he is $53m in debt, writing: "Please pray we overcome. This is my true heart."
He followed up by appealing directly to one of the world's richest technology entrepreneurs - Facebook founder Mark Zuckerberg. "Mark Zuckerberg invest 1 billion dollars into Kanye West ideas," he wrote.
"Mark Zuckerberg, I know it’s your birthday but can you please call me by tomorrow? You love hip hop, you love my art … I am your favourite artist but you watch me barely breathe and still play my album in your house.
"World, please tweet, FaceTime, Facebook, instagram, whatever you gotta do to get Mark to support me. I'm this generation's Disney.
"Mark, I am publicly asking you for help.one of the coolest things you could ever do is to help me in my time of need and I will always respect you for that and the world will love you."
He also asked for help from one of Google's co-founders, adding: "Hey Larry Page I'm down for your help too.
"All you dudes in San Fran play rap music in your homes but never help the real artists."