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H&M Out Of Pocket Following Controversial Racial Ad Campaign Boycott

By Published April 11, 2018

Swedish fashion retailer H&M appears to be reaping the fruit of their racial indiscretion advert campaign that has led to massive boycott of the brand, which just announced a dip in sales in its quarterly reports.

The second biggest clothing chain in the world said in their quarterly report “We have about $4.3 billion of clothes we can’t get rid of.”

H&M first got into trouble with shoppers when it was forced to close its stores in South Africa following protests over its controversial “Coolest monkey in the jungle” shirts.

The protest then moved on line with boycott H&M hashtags going viral, now its shops are swimming in unsold clothing while consumers are at home buying digitally.

The fast rise in online shopping has not help matters as consumers shift to online shopping.

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