Top festival official Thierry Fremaux said violators of the rule will not be allowed in to film screenings as ‘’selfies cause scheduling issues and causes the programme to “run late.”
"It's not beautiful. It's grotesque. It's ridiculous.... We want to restore a bit of decency."Fremaux concluded.
Cannes festival has been known to court controversies with strict rules; in 2015 stars were turned away from the gala premiere for not wearing heels after the festival implemented a no flat shoes rule.
Actress, Emily Blunt and Kristen Stewart were among celebrities who spoke out against the rule.
"On the red carpet, the trivial aspect and the slowing down provoked by the disorder which these selfies create tarnishes the quality of [the red carpet experience] and of the festival as a whole.” Fremaux told local French media about the ban.
Selfie had been actively discouraged over the years but this year marks the first time a full ban has been imposed.
This year’s Cannes official festival poster features Jean-Paul Belmondo and Anna Karina from Jean-Luc Godard's 1965 film Pierrot le Fou. It is the second time festival poster was inspired by Godard's film after his 1963 film Contempt 2016 festival. According to festival's official statement, the poster is inspired by and paid tribute to the work of French photographer Georges Pierre.